How to Shoot Cinematic Guided Tours for Real Estate

Real estate photography can be a great way of getting started in architectural photography, and depending on where you're located, it could be a lucrative option for someone looking to become a professional. But if you really want to get paid good money for real estate work, then you need to consider offering video packages to your clients too.

While video walkthroughs with branding and graphics that describe the features of a house are a mainstay of many real estate video professionals, this tutorial is a little different. In this video, real estate photographer and videographer Taylor Brown explains how he shoots cinematic-style guided tours of houses with realtors.

Considering the distances people might have to travel to view a property and, of course, possible issues with social distancing inside a house, having a realtor take you around the house via video is a great way to make things easier for the client and any potential buyers. 

It could also attract potential buyers that wouldn't even consider buying a property if they have to travel too far to view it. While walkthroughs are extremely helpful and informative, having a human element along with a good script could swing a sale for some clients, so it would be a good investment for most realtors. 

Brown's video is thorough and will hopefully give someone food for thought if they're looking to make more money by offering this kind of service, so be sure to watch the whole thing for some great tips.

If you want to learn how to photograph luxury architecture and real estate, be sure to check out our new tutorial with Mike Kelley.

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4 Comments
Lee Christiansen's picture

Could we PLEEEEEASE stop throwing the word "Cinematic" in front of virtually every video tutorial.

Come back to me when the shots are beautifully lit, composed, graded and every element flows like a carefully choreographed symphony - and then we'll talk cinematic.

Roger Deakins shoots cinematically. A guy with a gimbal... less so.

Mike Ditz's picture

SEO is the reason. And studies show that if you use the words cinematic and brand narrative you can charge clients 12 to 18% higher rates.

Indy Thomas's picture

Considering the hand held gambit is the go-to in cinema today and the lighting seeks to emulate a gritty ill-lit scene, any whack video shot on a phone qualifies.

Indy Thomas's picture

"But if you really want to get paid good money for real estate work, then you need to consider offering video packages to your clients too."

RE photography inhabits the low end of architectural photography.
The average person getting into it encounters legions of hacks delivering 40+ images for $250.

Those clients are willing to throw a $50 bone to you for a walk through.

There is money to be made but the right market with the right clients is what is necessary.
Hens teeth for most.