There's little debate that Iceland remains one of the most sought after locations for landscape photography and this new video from Lytro further emphasizes why that is. Although created as a promotional piece for the Illum camera, Lytro have done a wonderful job on the film by focusing more on photography, story telling and the beauty of the landscape, and simply letting the advantages of the camera shine through on their own.
The video is a culmination of what you get when you combine a brilliant photographer like Chris Burkard, a spectacular location and top-notch cinematography. It's not only an exploration of the camera's capabilities but also a window into how Chris parses out a location and finds creative compositions that not only look incredible but also harness the benefits of the Illum itself. Chris does a great job of narrating the film which helps to brings us into his world for a few minutes and gain a better sense of what it feels like to be at each location. It also represents one of the first examples where I can really see the appeal of the camera and it's ability to tell more of a story than a standard two-dimensional photo can. The images captured with the Illum blend seamlessly into the film and help to add another dimension to further immerse the viewer into the overall experience.
Regardless of your thoughts on the Illum itself, the film is a certainly worth watching and a great example of how promotional pieces like this should be made.