There are some great lenses in the Fuji range and this new release looks to further that history. In this video, see behind-the-scenes of a shoot with their latest offering and how it performs for studio portraiture.
I am undoubtedly a big fan of Fujifilm cameras and have discussed them at length before. While they rarely produce anything outlandish and headline-grabbing outside of the GFX range, they consistently produce great cameras and glass. Their crop sensor range of bodies is arguably the best out there — certainly the best looking when you get one in silver! — and the line-up of lenses may also match it.
Their newest release is the Fujifilm XF R LM WR 33mm f/1.4 for APS-C cameras. That means, the lens is the equivalent to 50mm on a full frame camera — a popular and versatile focal length. The letters after the name denote weather resistance (WR), an aperture ring on the barrel (R), and a linear motor (LM). The maximum aperture is of course nice and wide, which adds a lot of appeal to any prime lens. What typically happens when you have such a nice combination of specs, is the price is too high. The issue with crop sensor lenses being expensive is they do not appeal to the core demographic of APS-C, and fortunately, the 33mm f/1.4 is reasonable, at $799 brand new.
Do you shoot with APS-C cameras? Would this lens fit nicely into your kit bag and workflow?