This past week I passed the one year mark of shutting down my old Instagram when it was about to hit a new milestone, and starting from absolute scratch. Why did I do this? Was it a good idea? Let's dive in and find out.
I started my Instagram account years ago, somewhere around 2013. I had no direction and I didn't even start photography for years afterwards. It was random photos of my life, me trying to be an "influencer" and all sorts of random junk. This resulted in a lot of followers that didn't care about my account when it took a shift to photography only, or people that joined instagram and then stopped using it, as well as follow for follow accounts etc.
This gave me a result of dead accounts, uninterested accounts, and just people not giving a darn. I was very close to reaching the milestone of 1200 followers, however it seemed that for every follower I gained, I lost one. It felt like Instagram was keeping me from reaching that peak. I had to think hard about how to grow my Instagram organically, what was happening, and how to fix my account without impacting important things like my business card. I decided it was time to go nuclear.
I shifted the account to private and changed the account name from DaveOverThere to DHJF1991, and then started a new "DaveOverThere" account so that all of the links for my socials stayed the same. No need to order new business cards, or change my site, or remember a new account name. I made some new posts on my "old" account promoting the new one and decided to make a promise to myself that I would only post work I am truly proud of on this new account.
A before and after of the old account and new account with the same photo showing increased engagement
After starting the new DaveOverThere I wanted to be sure I could go back to the old account if the experiment failed, so I've never deleted the older account. Because I wanted to concentrate on engagement, rather than followers, I decided to keep up with who was following me and check if they were legitimate or not, looking for red flags of bot use/purchased followers etc. The way I checked this was threefold:
1: Did they only follow me without ever interacting with a post?
2: Are they following an suspiciously high number of accounts (either way more or eerily equal to the amount of followers they had)?
3: Are they pitching some weird app in their bio?
If the answer was yes to any of these it was a big red flag, causing me to block them. I post to my Instagram to share my work with people that want to see it, and with the new algorithm it works similar to Facebook's, so accounts that don't interact will hurt my overall engagement.
As a result, my old account had about 1150 followers at its peak (it has since fallen as people unfollow over the past year), and averaged approximately 49 likes per post, equaling an engagement of about 4.3% which is... okay. My new account, on the other hand, has 880 followers as of the writing of this post and an average of 73 likes per post for an engagement rate of 8.3% which is much much better.
With the new account and increased engagement I've had a few doors open, I've been having the right people seeing my work and it has directly led to some paid gigs, which ironically enough I rarely post on my Instagram. Choosing hashtags more carefully, posting work I'm proud of, and even deleting posts I don't like anymore has really helped me out in the past year in how I am perceived by clients.
While doing this isn't necessarily the right call for everyone, it is definitely recommended for some people. If your instagram is stagnating, or it is a blend of personal and professional, I definitely advise you to keep it under consideration. I have never deleted my old account, mostly because I think it is kind of funny to see bots try and follow it, but I probably will one day. If you don't want to start your Instagram from scratch, I do recommend going through your followers and deleting/blocking those that seem fishy — go with your gut along with the three tips above, ensuing that you are only followed by real people means that more people, overall, should be seeing your content.
What do you think of totally deleting a social account to start from scratch? Have you ever done anything similar? Sound off in the comments below.