The proliferation of cameras that can produce impressive photos with minimal user intervention (all in a phone) has been great in a lot of ways, but on the other hand, it has also led to a lot of potential clients thinking they no longer need the services of professional photographers. So, how do you deal with that? This excellent video essay discusses how to handle ever-evolving attitudes toward professional photographers.
Coming to you from Evan Ranft, this great video essay discusses the issue of clients thinking they no longer need the services of a professional photographer. It is unfortunate in some ways, but being talented with a camera and having good creative vision simply is not enough anymore, as the accessibility of photography is higher than ever. It takes a synthesis of numerous skills, most of them more related to business than photography. If you look at some of the most successful photographers out there, regardless of their abilities with a camera and their creative vision, one thing they all have in common is a very strong set of business skills. For them, they are businesspeople, and photography is their product. Check out the video above for the full rundown from Ranft.