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Rumors

Canon Plans to Undercut the Competition's Prices With the EOS R3

Canon recently confirmed the upcoming EOS R3 mirrorless camera with some jaw-dropping specs, leaving many to wonder just where it will sit in terms of price. It looks like in addition to its aggressive features, Canon will also place it at an aggressive price that undercuts the competition.

Next Week Will Be Huge for Fujifilm Cameras and Lenses

Fujifilm revolutionized the world of medium format a few years ago by introducing a line of cameras and lenses that offered all the benefits of the larger sensor size at prices that significantly undercut traditional medium format prices and even competed with upper-level full frame prices. The company is showing no sign of stopping, with more cameras and lenses to come next week, along with new X Series gear as well.

Is Sony Close to Announcing the a7 IV?

We’re now well past three years since the a7 III was announced, and Sony has just registered a new camera body, sparking another round of excitement. Is the a7 IV finally upon us?

Highly Anticipated Fujifilm GFX 50S Mark II Price Leaked

I'm not one for posting rumors, but there are a few sources in a few specific areas that are almost always correct, and this is one of them. Many of us wondered about the GFX 50S Mark II and where it'll fit in the line-up, and now we might have an idea.

Canon EOS R3 Now Listed on B&H Photo: What Else Do We Know?

Last month, Canon teased us with the R3, offering some incredible features while keeping many of its specifications under wraps. Since then, pricing rumors spread, leaked photos emerged, and the product listing has just gone live. Based on Canon’s history all of this gives us a few more insights into what might be in store.

Nikon's Retro Zfc Mirrorless Camera Likely Coming Tomorrow

There have been persistent rumors that Nikon is readying a heavily retro-inspired mirrorless camera called the Zfc for release, and more information has emerged, including a likely announcement date of June 28. Other information includes an expected price and likely specifications.

It Looks Like Sony Is Planning a Unique and Impressive Lens

It has been an exciting year for gear, and it looks like camera companies are showing no signs of slowing down. Sony looks to be next in line, with an exciting and boundary-pushing lens being readied for announcement next week.