Spend $157, Get Over $5,500 in Photography Products Now

Commercial

You Don't Suck As Much As You Think You Do (And Neither Do These Guys)

I have a horrible habit of being really hard on myself when I hit a snag in my shooting or processing. Anytime I'm in a rut, things can go haywire. I get depressed, don't feel like working, and become pessimistic. I know it's the same for a lot of other shooters too.

One way I get over it is to go back and look at images from way back before I was shooting professionally.

Trial By Fire: Switching to Sony For a Commercial Shoot Overnight

Seems like just a short few years ago, Sony DSLR's were the laughing stock, what with their proprietary this and convoluted that. Yet today, going into 2016, Sony has made a huge impact in the photography world with their hyper-techy mirrorless cameras almost out of nowhere. After much consideration (and provocation from Sony) I decided to try out some Sony gear in the most challenging way possible: on a client job. Nope, I had never worked with a Sony before. What could possibly go wrong?

New Pirelli 2013 Calendar Titillating in a Different Way

Since it's launch in 1964 the Pirelli calendar is one of the most desired items of the new year. Each year a celebrated photographer is hired to shoot the world's most beautiful bodies stripped naked in some of the world's most gorgeous locations. This year famed photographer Steve McCurry earned the honor of the shoot, Rio the exotic location, but as Refinery29.com put it "the only kind of melons you can expect are the fruit ones." Read on to learn about their big change, see some of the images and watch a detailed behind the scenes video.

Fstoppers Lighting Diagrams:  Shooting Products on Black

In my opinion, nothing is sexier than a glossy black surface. And you don't even need a black backdrop sweep to achieve it.

During my time as the lifestyle photographer for JackThreads, I shot many different products in many different ways. Since I was shooting an average of 10 brands per day, I had to work quickly and in a tiny space. Through working in this condition, I developed some cheap and easy lighting scenarios.

Using Toys To Satisfy My Client's Seemingly Impossible Request

When a client came to me and asked if I could do a composite that featured a dragon, my first response was, "Of course, no problem. This is going to be so much fun!" Immediately following the conversation, reality set in and the haunting feeling that I had bitten off more than I could chew began to overwhelm me. After a momentary panic episode, I promptly began racking my brain on how I was going to pull off this impossible feat. Luckily in the end, creativity prevailed!

The Anatomy of a $100K Commercial Photography Estimate

Transitioning into commercial photography is no easy task. For some it’s the holy grail, end game, and ultimate dream job to have in the industry. For others it couldn’t be further from what they want- and that's fine! However, for those of you planning a transition from event/portrait based photography into the commercial advertising world, there is a long list of connections, lingo, and experience based knowledge you need to have in addition to being at the top of your game visually.

How I Improved My Photography by Ditching HDR

If you rely heavily on HDR for your image processing, I have some news for you: It can be a lazy approach, and you may be using it in the wrong applications. It's time to learn about the limitations of HDR and far better alternatives at your disposal.

Back Lighting: Shooting and Editing
Just like any other lighting scenario, back lighting has it's quirks and can give you completely different looks depending on how you control it. Learn how to shoot for different looks, and pick up a few tricks for shooting and editing back lit images!

5 Lighting Setups For Shooting in Direct Sunlight

Shooting in harsh sunlight is always a challenge. Recently I shot a test while out on a trip in Los Angeles. Due to scheduling we had to start shooting around 4 p.m., so we were dealing with hard sunlight. In this post we will look at five different setups you can use to shoot in and manipulate these less than ideal lighting conditions. In a previous post, I showed how to quickly scrim hard lighting. In this quick tutorial we will look five different ways to light while in the same environment and conditions in order to alter the look of our image.

Portrait Photography In A Pool

Photographer Nick Saglimbeni recently shot an image of Jhené Aiko for a Humane Society campaign to save the shark population. The goal of the image was to photograph Jhené in the ocean at night (or at least make it look that way). To create this shot, Nick decided to use a pool and strobes to create a similar look.

Schwartz Wins Most Beautiful Commercial of the Year

I know it's only a week and a half into the new year, but I'm calling it early. Schwartz Flavour Shots has the most beautiful commercial of the year. Created by DJ MJ Cole with filmmaker Chris Cairns and a brilliant assist from the pyrotechnic wizards 'Machine Shop,' this video is a pretty spicy set of slow motion explosions. Schwartz calls it a 'Sonic Flavourscape.'

If You Want to Make Money in Photography, Stop Taking Pictures of People

Are you a photographer that owns a business or are you a business owner who offers photography? That realization can sometimes mean the difference between having a successful business or not. Here’s why you should stop photographing people as the sole subject of your imagery.

“Don’t Be Afraid” – Emily Soto On What It Takes To Succeed As A Photographer Today

Everything starts from nothing. Thousands dream of being full time photographers, but knowing how to start a business - and how to grow it - are really tricky parts of a complex equation. Emily Soto today celebrates 4 years of full time professional photography. In this exclusive interview, she shares insights on how she has grown her business, as well as the struggles, hardships and rewards she's encountered along the way. If you're curious about what it takes to make it as a successful photographer today, this might just provide the answers you've been looking for.

Tethering And Tape - The Importance Of Investing In Prevention

I always tether. Whether it's for a client or fashion editorial, the CamRanger has played a very important role in capturing rock solid images. But, before the wonderful technology of wireless tethering came into the picture, I always tethered to a workstation. However, that came with the annoyance of a long tether cable dangling off your camera. I always felt the sense of being trapped or held back from moving freely, I was always concerned and it was always a distraction.