You might not know who Candide Thovex is now, but trust me, by the time you finish this article, you will probably be more than a little in awe of him. His latest video is averaging 1.5 million hits a day and counting since going live last week. It could easily be the single best action spots video we’ll see all year. Today, I’ll break down why I think it’s so successful, and how we can apply the same techniques to our own work.
I’m calling it. This commercial for Volvo Trucks that came out today is the best commercial of 2013. What makes it – or other commercial shoots - so successful? Beautiful, simple ideas, a great concept, seamless execution, a bit of good old nostalgia and a pinch of the unexpected all mix beautifully to give us 70 seconds of pure brilliance. With four eight twelve twenty four thirty million views and counting, let's take a look and see why this ad has been so successful.
It's not very often that I watch a video online and react by literally gasping and audibly saying "wow." Watching Captain America stare down Thanos and his whole army, in an IMAX cinema, on a huge screen, was the last time I reacted in such a way. This time, even without the huge screen, resolution, and quality, this video is simply incredible.
It seems like everyone and their accountants have known someone who had the inside scoop on the details surrounding the highly anticipated GoPro 4. Every week, Facebook feeds would explode with the latest outlandish rumors, getting even the most tepid of us excited. Well, these latest rumors may in fact be the real deal.
In just over a week this film has received well over 250,000 views on Vimeo and Youtube, and seems to be going viral on Facebook right now. Nathanael Matanick, also known as "Heschle", has pulled together an incredibly emotional story to bring awareness to the importance of the foster program, and the need for quality foster parents. Please dedicate 13 minutes of your day to watch this straight through without interruption, and I suggest in full screen mode.
In what surely must be one of the highest budget-to-film-length ratios in history, Airbus put five of its brand-new 300 million dollar A350 XWB planes together for a photoshoot. While most of the clips last only a few seconds, the amount of planning and preparation to pull something like this off is just staggering. With two chase planes, five hero planes, and the stakes as high as ever, watch how Airbus plans and pulls off this truly epic feat of filming and aviation.
Best idea ever? The crew over at Droptree Productions took every chance on breaks and in between takes to capture clips for a ridiculous (and amazing) music track, just for funsies. And we love funsies. It's not just a lip dub of a popular track either, it's all about film production and has everything from a fresh beat to a rippin' guitar solo from a dude with a giant beard. Stop what you're doing and watch this.
There is a good chance this video will make you jump. You may even pee your pants just a little. The REMUS SharkCam equipped with GoPro cameras gives us a clear view of what it would be like to be attacked by a great white. Watching this video I couldn't help but appreciate how cameras have opened the world to us. How else could we experience something like this...
The next time you're having a rough day thinking about how all your photography is looking the same, the competition is stiff, and bookings are down, remember that there are photographers out there taking pictures exclusively of the male anatomy and translating those into $10,000 limited edition prints.
It's hard to imagine someone not describing what Sergeant Larry Reid Jr. does as a dream job. Once you see what he does, the images he captures and the joy on his face as he explains his process, part of you (no matter who you are) kind of wishes you were him. With two cameras strapped around his neck firing shots off while his pilot banks at seven G's, Sergeant Reid is living the dream.
Well, this is certainly not what I expected to run across today. GQ Spain proposed a film to director Álvaro de la Herrán inspired by the characters of the book "50 Shades of Grey." What results is incredibly NSFW (seriously, it's super sexual), but still quite beautiful. I have to say I'm a huge fan of how it was shot. The lighting is gorgeous. But we have to ask, where does fashion end and porn begin? The line is becoming rather foggy.
Awesome is what happens. We have all seen the yummy slow motion footage that comes out of cameras like the Phantom, but what the Bolt High Speed Cinebot has done is integrate a precise (and repeatable) movement into those images. Imagine a giant robotic arm with a camera on the end, and you at the controls.
As 2013 comes to an end, many of us are starting to think about fresh starts and goals for the New Year. For most, 2014 will mean expanding and upgrading gear or even taking a leap of faith. Personally, I’ve taken a very counter-intuitive leap of faith. I sold the most expensive video asset that I've ever had: My RED Scarlet.
A professional photographer came forward on Reddit with a real rant about the photography industry. It's causing a stir amongst photographers everywhere - perhaps because he makes some great points! When I read this post I found that I was agreeing with a great deal of what he had to say.
Filmmaker Mark Bone has just discovered that some free software from Sony can stabilize footage from his FX9 to the point that he’s wondering how often he will ever need to use a gimbal in the future. Check out this short video.