One of the first things I learned early on after becoming a full-time photographer is the importance of establishing a diversity of revenue streams. I’m not a traditional commercial photographer whose brand is predominantly focused in one area, or specialty, such as booking client gigs (weddings, maternity, etc), shooting products photography for companies, or catering to the swath of people who need headshots.
In Part One of this series, we began writing our business plan by focusing on the nuts and bolts of our business. In this section, we will start to expand on those roots and add to the "what" by knowing our "why".
Lifestyle photographer Denise Crew was approached by the producers of Netflix’s Queer Eye about a book they were producing that had a very quick turn-around. It typically takes 18 months to publish a book from start to finish and they needed to do this book in 6 months.
A lot of writers and experts in the photography world have been joining the chorus of “photographers should add video to their skill basket.” But, as far as business models are concerned, photography and video can be as different as sushi and gelato. So, before you jump head-on into video, consider my words of caution.
Today begins a three part series on building a successful business plan as a photographer. The topic deserves its own full book, but hopefully these essays will give those of you just starting out a primer on things you need to consider when turning your hobby into a profession.
Want to know what it's like to shoot world-renowned athletes for a magazine like Sports Illustrated? In this video, commercial, editorial, and advertising photographer Alexis Cuarezma shares the method behind his very first cover shoot for SI, including light setups and how he overcame unexpected obstacles.
Earlier this year, I released an in-depth tutorial on product photography with Fstoppers called "The Hero Shot: How to Light and Composite Product Photography." As I started publishing images from this tutorial on Instagram, I found it extremely interesting that the most liked image was the cordless drill. It was the most simple image that I created for the series, and I used very basic inexpensive continuous lighting to create it. So, if I were to have photographed this drill using strobes instead of continuous light, would you have been able to tell the difference? I’ll...
If you are thinking of taking a full-time photography position, you should read this first.
Commercial photographer Geoff Ang was approached by one of the top CGI companies in Singapore “CUM Creative” to create an entire series of images for Razer’s newest line of gaming headphones.
We live in a time when photography becomes more and more commonplace but appreciation of the commercial value of photography is uncommon. So it shouldn't come as a surprise that copyright lawsuits from photographers are increasing.
Yes, photographers can and do have bad days. Following your favorite photographers on Instagram, it might seem that all the photographers in the world are cruising along while you alone battle horrible days. And guess what, bad days are more common than you might think. So, it is important that we as a community learn and help each other survive bad days. I’ve created an action plan for myself that has helped me overcome difficult days and I hope this will help you as well.
When you're getting into genres of photography that require working with models, navigating the landscape of who to hire, when to pay, and more can be a bit confusing. This great video will tell you exactly when you should pay for a model, when you should offer a trade, and where to find them.
Throughout the course of my creative career, I’ve overdrawn my bank account a lot, shed tears over stress, and stared in the mirror for hours in dejection. I’ve made my share of professional and personal mistakes and certainly learned the hard way from all of those choices. I’ve lost, I’ve won, I’ve sacrificed, and I’m blessed to have earned.
It's no secret that color toning in photography is a incredibly deep subject that helps bring life to the vision you have in your head. This video is a great entry point on the subject to help get you going in the world of color toning.
Car photography is a sharp learning curve, with the incline coming primarily in post-production. A tutorial like this can save you incredible amounts of time learning techniques.