Medium Format

Is Medium Format Worth It?

It used to be that medium format was so prohibitively expensive that its usage was limited to just a few professionals and rental houses. But in the last few years, that paradigm has been completely rewritten, and now, medium format is a viable alternative to full frame for a lot of photographers. So, is it worth taking the dive? This great video discusses the topic.

A Fujifilm GFX User's First Impressions of the Hasselblad 907X

Fujifilm has lowered the bar of entry to digital medium format cameras significantly, allowing many to enjoy the larger sensor size without having to spend the price of a new car. However, Hasselblad has options that are now in line with higher-end full frame cameras, so how do they compare?

Why Are Hasselblad Cameras So Expensive?

It's the camera manufacturer that documented the moon landing. Its build quality and design are one thing, but the images it takes with its Sony sensor and lenses are truly one of a kind. In this video, Business Insider breaks down why it's so expensive, and gives a rough estimate of how many they sell each year.

Fujifilm Is Rumored to Have Discontinued the Brilliant GFX 50R

The camera with a rightful place in the hearts of Fujifilm fans and a cemented place in medium format history has been allegedly discontinued. While it's understandable given recent announcements, many of us are sad all the same.

Can a $500 Medium Format Zoom Lens Produce Worthwhile Images?

It is no secret that Fuji has been rewriting the paradigm of camera cost by bringing medium format cameras to the market at prices that compete with full frame options, but now, they are doing the same with medium format lenses, offering a zoom that costs just $500 when purchased as part of a kit with the new GFX 50S II. Is it any good? This great video review takes a first look.

Medium Format: Why Did Fuji Get It Right and Pentax Get It Wrong?

Leica pretty much took the world by storm with the 35mm camera, and manufacturers haven't looked back since. In the film and digital realms, 35mm has been the mainstay for any serious photographer, however, it is also true that those who wanted a little bit "more" went medium format. This tended to be the mark of certain professionals with a price tag to match. So, why then is Fuji capitalizing on a digital market that Pentax seemingly had at its feet?

A Review of the Powerful Fujifilm GFX 100S Medium Format Mirrorless Camera

Fujifilm's GFX series brought medium format to the masses, with prices that competed with the upper end of full frame cameras. The GFX 100 took things further, pairing a 102-megapixel medium format sensor with modern features for under $10,000. Now, there is the GFX 100S, which keeps almost all of the GFX 100's features but costs about half as much, and this great video review takes a look at how it performs in the real world.

We Review the Fujifilm GFX 100S Medium Format Mirrorless Camera

This year seems like it’s shaping up to be the second wave of megapixel wars from the major manufacturers. In this review, we’ll take a look at the 102-megapixel Fujifilm GFX 100S medium format mirrorless camera and what it has been like to work with over the last month.

Is This the Best Portrait Lens Available Today?

Portrait lenses are some of the most popular optics out there, and as such, photographers have a huge range of choices that offer a variety of capabilities at many price points. This great video review takes a look at one of the best portrait lenses out there, the Fujifilm GF 110mm f/2 R LM WR and the kind of image quality you can expect from it.

A Review of the Fujifilm GF 80mm f/1.7 for Portraits

Fujifilm's medium format range doesn't have a huge selection of lenses, but it does have some utterly superb glass never the less. Their latest release has turned a few heads, but how good is it for portraiture?