Medium Format

Medium Format: Why Did Fuji Get It Right and Pentax Get It Wrong?

Leica pretty much took the world by storm with the 35mm camera, and manufacturers haven't looked back since. In the film and digital realms, 35mm has been the mainstay for any serious photographer, however, it is also true that those who wanted a little bit "more" went medium format. This tended to be the mark of certain professionals with a price tag to match. So, why then is Fuji capitalizing on a digital market that Pentax seemingly had at its feet?

A Review of the Powerful Fujifilm GFX 100S Medium Format Mirrorless Camera

Fujifilm's GFX series brought medium format to the masses, with prices that competed with the upper end of full frame cameras. The GFX 100 took things further, pairing a 102-megapixel medium format sensor with modern features for under $10,000. Now, there is the GFX 100S, which keeps almost all of the GFX 100's features but costs about half as much, and this great video review takes a look at how it performs in the real world.

We Review the Fujifilm GFX 100S Medium Format Mirrorless Camera

This year seems like it’s shaping up to be the second wave of megapixel wars from the major manufacturers. In this review, we’ll take a look at the 102-megapixel Fujifilm GFX 100S medium format mirrorless camera and what it has been like to work with over the last month.

Is This the Best Portrait Lens Available Today?

Portrait lenses are some of the most popular optics out there, and as such, photographers have a huge range of choices that offer a variety of capabilities at many price points. This great video review takes a look at one of the best portrait lenses out there, the Fujifilm GF 110mm f/2 R LM WR and the kind of image quality you can expect from it.

A Review of the Fujifilm GF 80mm f/1.7 for Portraits

Fujifilm's medium format range doesn't have a huge selection of lenses, but it does have some utterly superb glass never the less. Their latest release has turned a few heads, but how good is it for portraiture?

A Look at the Fujifilm GFX 100S Medium Format Mirrorless Camera

The Fujifilm GFX 100S is one of the most impressive cameras we have seen in a long time, taking Fuji's highly respected 102-megapixel sensor from the GFX 100 and putting it in a much smaller body at nearly half the price, while still maintaining almost all the features from its larger sibling. This great video takes a first look at the camera and the kind of performance you can expect from it in the real world.

Next Week Will Be Huge for Fujifilm Cameras and Lenses

Fujifilm revolutionized the world of medium format a few years ago by introducing a line of cameras and lenses that offered all the benefits of the larger sensor size at prices that significantly undercut traditional medium format prices and even competed with upper-level full frame prices. The company is showing no sign of stopping, with more cameras and lenses to come next week, along with new X Series gear as well.

Shooting Affordable Medium Format Polaroids

There are areas of photography that are revered by many photographers, two of them are medium format and Polaroid. However, combining the two has become tremendously expensive in recent years. Perhaps now there's a solution.