Medium Format

Cinema5D Takes a Look at the Development of the Fujifilm GFX 100

If there's one thing that the internet photography community loves to do, it's call gear manufacturers out for the various "bad" design choices they make. Fujifilm's new GFX 100 has certainly not been spared this. In this video, Cinema 5D heads over to the Fujifilm design labs to find out about the process of the design of their new flagship large (er-than-35mm) format camera.

Roadtripping with the Fuji GFX 50S

A full tank of gas, a Fujifilm GFX 50S, and a partner in crime make for a perfect day to remember what happiness is all about.

'Advanced Product Photography': A Free Video Tutorial

We create tons of free content on a weekly basis for our YouTube channel, but until now, we have exclusively sold our "professional" photography tutorials on the Fstoppers store. But today, thanks to a few sponsors, we've created a free 45-minute tutorial on product photography.

Fstoppers Reviews the Fujifilm GFX 50R: Medium Format for the Masses

Fujifilm have placed themselves squarely at both ends of the sensor-size war, skipping 35mm full frame altogether and instead concentrating on APS-C and medium format. In this review we'll be taking a look at the second addition to their GFX series of cameras, the rangefinder-styled GFX 50R.

Does Better Gear Make You a Better Photographer?

Do you need professional photography equipment to be a professional photographer? Does the look you portray mean as much as the images you create? Where do the explanations that it’s the photographer not the camera end and the equipment really begins to matter?

Trying a Vintage Nikon 28mm PC Lens on a Fujifilm GFX 50R

I stumbled across this lens in a consignment shop in Gloucester, Massachusetts last fall. I was aware of its existence but had never considered it as a lens for my needs, but the price was too good to pass up and if I didn't end up using it, it’d go into the ever-revolving, buy and sell, gear pile.

Tips for Fixing Common Issues With the Hasselblad a12 Medium Format Film Back

With the amount of used camera gear I come across in my adventures across Southern California, I often run into pieces that invariably need some sort of minor repairs. The more labor intensive or skilled technician tasks get sent off to an appropriate repair-person. It sucks to eat that cost but reserving it for pieces that command a higher sales price means eating that cost is much more palatable.

Always Consider Your Intent When Lighting a Subject

With photographic lighting, there is plenty to learn. Each surface requires its own type of light and every modifier produces its own signature light. One other element we must always consider, though, is the photographer’s intent.