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Rumors

Canon Is Looking to Dominate All Levels of the Mirrorless Market

So far, Canon has put out some impressive mirrorless cameras and lenses, many of which have price tags to match their envelope-pushing designs. They have not entirely overlooked the budget end of the market, however, and it looks like they will be addressing it further by announcing a remarkably affordable full frame camera in 2022.

Canon Will Beat Nikon to the Punch With the EOS R3

Now that the Sony a1 is out, a lot of the market's attention has been turned toward Canon and Nikon, who are readying the EOS R3 and Z 9, respectively, for announcement. It looks like Canon's EOS R3 will arrive first, in just a few months.

Here Comes the Nikon Z 9: More Specifications and Announcement Date Emerge

Now that all the major camera companies are heavily invested in mirrorless, a lot of attention has turned to the arms race of sorts between Sony, Nikon, and Canon at the upper tier of camera bodies. We have seen the Sony a1, we know the EOS R3 and R1 are coming, and now, it seems we know quite a bit more about the Nikon's upcoming flagship, the Z 9.

Nikon's Retro Zfc Mirrorless Camera Likely Coming Tomorrow

There have been persistent rumors that Nikon is readying a heavily retro-inspired mirrorless camera called the Zfc for release, and more information has emerged, including a likely announcement date of June 28. Other information includes an expected price and likely specifications.

Highly Anticipated Fujifilm GFX 50S Mark II Price Leaked

I'm not one for posting rumors, but there are a few sources in a few specific areas that are almost always correct, and this is one of them. Many of us wondered about the GFX 50S Mark II and where it'll fit in the line-up, and now we might have an idea.

More Canon Lenses Are on the Way

Canon has been impressing with their RF lenses, which offer fantastic image quality and push the boundaries of design to interesting and useful new heights. They look like they are showing no signs of stopping, with news of more new designs being readied for announcement popping up on the radar.

We Can Expect New Gear From Nikon This Week

While some manufacturers have been releasing gear at a breakneck pace, Nikon has been quite quiet the last few months. It seems they are finally waking up, though, with a lot of lens announcements rumored to come this week.

Canon EOS R3 Now Listed on B&H Photo: What Else Do We Know?

Last month, Canon teased us with the R3, offering some incredible features while keeping many of its specifications under wraps. Since then, pricing rumors spread, leaked photos emerged, and the product listing has just gone live. Based on Canon’s history all of this gives us a few more insights into what might be in store.

Canon Plans to Undercut the Competition's Prices With the EOS R3

Canon recently confirmed the upcoming EOS R3 mirrorless camera with some jaw-dropping specs, leaving many to wonder just where it will sit in terms of price. It looks like in addition to its aggressive features, Canon will also place it at an aggressive price that undercuts the competition.

Is Sony Close to Announcing the a7 IV?

We’re now well past three years since the a7 III was announced, and Sony has just registered a new camera body, sparking another round of excitement. Is the a7 IV finally upon us?