Social Media

Why Yelp Is the Worst Place to Advertise for Photographers

Like many small businesses, I decided to use the very popular restaurant recommendation site Yelp to advertise my business after seeing they automatically created a page for me. Here’s how you can avoid the disasters that come with making that same mistake.

When Will Instagram Tell Us How Much Money It Makes From Your Stolen Content?

Earlier this week, Instagram published a blog detailing information on how its algorithms work and why transparency is important when it comes to building trust. With that in mind, when will Instagram tell us how much money it makes from allowing the millions of possible copyright infringements that happen every single day?

How to Make Your Work Stand Out on Instagram

Not so long ago, Instagram was the perfect platform for photographers, but not anymore. How can you make your still images stand out on a platform that’s now all about Reels, handbags, and freebooting?

How To Create a Cinematic Photo Series for Instagram

Social media is a strange beast and one that's difficult to get working for you, particularly in recent times. This video will show you how to create a cinematic-looking photo series to increase your engagement on Instagram.

How To Make Money on YouTube in 2021

Making money doing what you love is the dream of most people. For photographers and videographers, there are multiple paths to make that happen, and one of them is developing a revenue stream on YouTube.

How Often Should You Post To Instagram in 2021?

Instagram isn’t as relevant as it once was, largely thanks to freebooting, community accounts, and influencer over-saturation, but for many photographers, it’s still a great way to connect with an audience. How often should you post to get the most engagement?

Photographers: It's Just for Social, Can You Drop Your Rates?

For years, we've heard clients ask photographers for a few images. The client would pay for all types of usage rights and then they'd ask for a few images as freebies, for social media. And that trend continued for several years. We'd throw in a few for social media and make the client happy. As social media grew, the budgets stayed small.

Image Manipulation and Social Media: Where Is the Line?

Image manipulation in various forms has been around from nearly the beginning of the medium itself, and the ethics of that process have been debated for nearly as long. Although this topic seems rather Sisyphean in nature, a conversation with an individual on Instagram inspired me to take a look at it from the perspective of social media in particular.