With every social media boom comes a new wave of photographers navigating its landscape. The TikTok world is completely different from the platforms of the past. On Facebook and Instagram, things are easy enough for photographers: post stills, write captions, engage, engage, engage. On TikTok, however, it’s a whole new ballgame, one that photographers aren’t quite yet prepared for.
With social media, it is easier than ever to quickly compare your work to that of dozens or even hundreds of other photographers. Is that always a good thing? Is it always bad? The truth is a bit more nuanced, and it is an important thing to think about to promote healthy development as a photographer, which is what this excellent video essay discusses.
Though Instagram has changed quite a lot in the last few years (and not particularly for the better), it still remains an important place for displaying your work and attracting potential clients. This excellent video discusses how to rethink how you use the app and approach it in a way that will generate growth in the coming year.
Instagram’s censorship policy has been called into question after warnings were placed on a post by Celeste Barber, a comedian who parodies images of glamorous models. Replicating the amount of flesh shown in a Victoria's Secret advert, Instagram’s algorithms demonstrated some interesting double standards.
For many photographers and videographers, social media is a great way to not only present their work, but also to communicate with current and potential clients. Instagram individually is the largest photo-sharing site in the world, and what happens to these platforms has far-reaching implications for our industry.
Facebook has announced that it will be introducing new measures to fight copyright breaches, but photographers fed up with seeing their work free-booted on Instagram should not get excited: the system is limited, can easily be evaded, and seems to have been designed with large brands in mind.
Instagram's answer to TikTok, Reels, follows a trend by parent company, Facebook, to clone the competition's product in the hopes of eating their followers. And as with all new platform releases, the organic reach is incredible at the moment — here's how you can capitalize.
We’ve all been spending a lot more time on social media lately. Whether Instagram, Facebook, TikTok, or something else (that as a mid-thirty-something I’m not even aware of yet) is your preferred poison, I would like to respectfully submit that it’s time for us all to make some behavioral changes in how we socialize online.