Color is incredibly important for photographers yet many get it wrong. Follow these 5 rules to take your work to the next level.
When you look at a great image all the elements need to be pulling in the same direction. Color is one of those crucial components which at times, can be something that isn't fully understood by photographers. If phrases like color harmonies and concepts like the 60-30-10 rule mean nothing to you, then this video by the team over at the Futur is well worth a watch. Educator and illustrator Greg Gunn is back once again to impart his wisdom on all things color. The video is broken down into 5 key areas where everything from combining colors, to the importance of contrast is explored.
Each concept is broken down and illustrated beautifully on screen in a way that helps the viewer to understand what makes things better or worse when it comes to color. It's hard not to watch this video and not think about how some of these principles could help to improve your own photography. One area that I hadn't thought much about before is the importance of the relationship between color and contrast. Gunn talks about how contrast plays a key role in an image and shows how using "proof mode" set to grayscale in Photoshop is a quick way to see how contrast is working for you.
While this video is not specifically for photographers, I do think the ideas featured in it are important for us to learn. Knowing how to get the most out of colors will not only help to improve your photography but will also benefit your social media feeds, websites, and any promotional material you may produce. If you can't quite put your finger on why you don't like your color images this video may just have the answer for you.
Do you follow any color theory rules in your own photography? Did you know any of these tips already? We'd love to hear your thoughts in the comments below.