With the rise of social media, photography trends are more prominent than ever. Should you follow them or just photograph what you want? This great video essay discusses the balance between the two.
Coming to you from Kayleigh June, this thoughtful video essay discusses the balance between chasing trends and photographing what you love. Of course, if you are a hobbyist, the answer is easy: photograph whatever makes you happy. On the other hand, if you are a professional, the question is a bit more complicated. Any successful professional will tell you of the importance of personal projects and how these are often what attract potential clients, as they show off your unique style and creative potential. On the other hand, certain genres (wedding photography being a particularly prominent example) have strong trends that ebb and flow over time, and clients are often in tune with these and will want you to create work that falls in line with them. A lot of the time, it is a balance between infusing your work with your own style and being able to remain fluid enough to adjust to the needs and desires of individual clients. Check out the video above for June's full thoughts.