Professional photography has never been more affordable to get into as a profession as it is today. Digital is now old hat, so your money goes a lot farther than it did 10 years ago. But how cheap can you really go as a commercial pro?
When I started out in professional photography in around 2010, Canon had just made a consumer level full frame DSLR for stills only. It was able to shoot most types of commercial work for most types of commercial media. However, the cost of getting a couple of these bodies was eye-watering. Since then, the way in which media is sold and displayed in advertising hasn't really changed all that much, so why do we think we need better cameras than back then?
I purchased three identical Canon EOS digital bodies, which were full frame. I used those cameras up until 2020 with the only reason for a change being the way in which I work and to allow me to have a faster workflow, not for better images.
In this video, I look at my past kit and work out how you can get a full pro camera and lens setup plus a backup that is 100% up to the task of high-end commercial work for around $2,100. Of course, you will still need computers, lights, grips, and all the rest of it, but compared to buying whatever the latest mirrorless or DSLR brand new is, you will save a lot of cash that you can spend on the things that really matter, like big lights, marketing, and of course, an oversized studio.