I have always been a bit of a lighting snob. Camera-wise, I'm happy to go 35mm instead of medium format. For lenses, I'd use a Canon instead of a Zeiss with no concern, but when it came to lights and modifiers, I'd only use Broncolor. So I was happy to review this new (ish) light.
Over the years Godox has been making lights to varying levels of success. They are a great budget brand, but in my eyes, they were never really up to the task of high-end commercial professional work. Godox its self has a few different names around the world, one of which being Pixa Pro. The reason this is of interest to me as a UK-based photographer is that they actually have a service center. A place where you can send your kit to be repaired, cleaned, and generally looked after. Sure, with some of the cheaper Godox gear you just accept it's disposable. But for their new pro packs and heads alongside their other more expensive kit, I have always been wary as it's just far too expensive to be a disposable item.
In this video, I talk about the Godox AD1200 battery-powered pro light from the perspective of a professional, commercial still life food and drink photographer. I look at all of the key elements that really matter to a photographer like myself. I have also since used this light on an actual commercial job. This is the first time in 5 years that I have used anything other than Broncolor for a professional job, and I was genuinely impressed with the results.