It used to be that medium format was so prohibitively expensive that its usage was limited to just a few professionals and rental houses. But in the last few years, that paradigm has been completely rewritten, and now, medium format is a viable alternative to full frame for a lot of photographers. So, is it worth taking the dive? This great video discusses the topic.
Coming to you from Samuel Elkins, this awesome video discusses whether it is worth shooting with medium format. Medium format used to be incredibly expensive, and while some such options still are, brands like Fujifilm have rewritten the rules quite a bit, bringing medium format bodies with modern features into the price range of upper-level full frame bodies and making the format a viable alternative for a lot of photographers. Of course, you are not going to grab such a body for shooting something like a sports game, but for portraits, landscape work, and even wedding photography, they have become a viable (and in some situations, a better) alternative to traditional full frame choices. It is certainly an exciting time for gear enthusiasts. Check out the video above for Elkins' full thoughts.