Recently we wrote the sad news that Lexar was going to close doors. Now we hear that it's going to live. Technically speaking, it will be the same brand name, but resurrected with another heart. Will that heartbeat manage to keep the company running at top speeds?
We've seen lots of acquisitions of big companies the last several years. Quite a few of them have been bought by Chinese investors. The case with Lexar is similar: the Chinese company Longsys has bought the rights to use Lexar's trademark and to continue to produce and distribute flash storage under that brand. They've been on the market for over 18 years and now sell over a 100 million flash-based products annually. Their CEO, Huabo Cai, promises the current Lexar customers that the transition will be seamless without any change in products quality, support, and services. Lexar states on their website that the existing warranties will continue to be honored.
Lots of high-end gear nowadays is produced in China, and that's not a synonym for low quality anymore. All past and new customers hope that Lexar will continue its well being under the new owner. Are you a Lexar owner? Would you buy Lexar cards with the same confidence as before?
[via Canon Rumors]