Color of the Year for 2020 Just Announced: Will You Use It?

Pantone, one of the biggest authorities on the subject of color, has just declared its color of the year for 2020. Which did they choose, and why do photographers need to know it?

December always brings an announcement from Pantone regarding which color will be important for the following year. For over 20 years now, the company has consulted various forecasts from industry insiders to work out which particular shade will wear the crown for the next 12 months. If you thought 2019 had more than its fair share of pastel pinks tones, then you have Pantone to thank for choosing living coral as the color of the year for 2019. This pinkish tone will soon, however, make way to PANTONE 19-4052, Classic Blue.

While many may think this announcement is just a marketing ploy by the company, Pantone does use sophisticated trend analysis to work out what to choose, and many creative industries take note. For photographers, I think you at least need to know what the color of the year is. That way, you can either embrace or renounce it. For the photographers who want to stay ahead of the curve, now is the time to start planning shoots, changing branding, or producing relevant promotional material. The good thing about this year's color is that it's more timeless than some of their previous choices. This is good news for us, as it means it shouldn't date too quickly if we decide to use it.

Will you be actively using the new color of the year or not? We'd love to hear your thoughts in the comments below.

Lead image by Pixabay, used under Creative Commons.   

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Jeff Walsh's picture

Nope, or at the very least, not on purpose.

michaeljinphoto's picture

I'm more interested in the selection process.

Pierre Dasnoy's picture

Useful to the stylist, not the photographers they will work with, and instagramers (please stop teal and orange !)

Simon Patterson's picture

I didn't really need Pantone to remind me that I can use blue! I was already well aware of its existence, and some of the possibilities it brings.

Dennis Johnson's picture

dude!!! you kept that secret all to yourself,. wtf man.!! but now the secret is out, let the world turn blue and make tail and orange look ancient.

Mari Kruger's picture

Well, just by naming a colour - any colour - colour of the year, it will automatically be more popular. Ironic.

Deleted Account's picture

I never knew years had colors.

John Dawson's picture

I guess it's like Chinese New Year. :-P

Deleted Account's picture

So because a commercial company says they have picked out a colour from their palette as colour of the year, we have to listen?
Yeah, whatever.

michaeljinphoto's picture

But... but... they're THE AUTHORITY... :O

Deleted Account's picture

AN authority. There are a myriad of other colour systems. Less hipster though. This is true.
You don't get many other systems selling coffee mugs with a reference colour swatch on them. :)

michaeljinphoto's picture

Not going to lie. I have their swatch books sitting on my shelf because it's just an easy (if ridiculously expensive) way to get a bunch of people in different places on the same page when it comes to colors. This whole "Color of the Year" thing is just ridiculous, though. :P

Daniel Carlo's picture

Noooo, I am not in that sphere

Deleted Account's picture
stuartcarver's picture

Haha a proper 90s cheese classic

stuartcarver's picture

Im colourblind so its irrelevant to me, wouldnt even know what Living Coral was anyway :)

Stephen Kampff's picture

Not too dissimilar to the Fstoppers accent colour. We're ahead of the curve I guess.

mark wilkins's picture

I will be looking for classic Blue toilet paper so I can wipe my ass with it.

Ivan Lantsov's picture

hardware store has paint chips choose pretty one

Ritwick Bhattacharyya's picture

And what is this Pantone stuff? Never heard of it.

Simon Patterson's picture

You have now...

Will Prentice's picture

But is there a Lee or Rosco gel so I can make all my lights match this specific Pantone colour???