Fstoppers Original Articles

Fujifilm Says ‘We Must Do Better When It Comes to Diversity.’ Fstoppers Interviews Fujifilm’s Head of Marketing

A few weeks ago, Fujifilm announced that it was shaking up its ambassador program — partly in response to the Black Lives Matter movement and the fact that the overwhelming majority of camera ambassadors are white men. I sat down with Fujifilm North America’s head of marketing for digital cameras, Victor Ha, to find out what led to the changes and what the brand is doing to reflect the diversity of its customers.

Nike's 'You Can't Stop Us' Amazes the Internet With a New Spin on Familiar Techniques

By now, you’ve probably seen the wildly impressive short film “You Can’t Stop Us” by Nike. The video has already received about 42 million views on YouTube since its release on July 30th. While the narration and source content are both as solid and empowering as we’ve come to expect from Nike’s ads, the inventive editing is the true star of the piece with its revolutionary visual concept.