There's often some confusion among beginner Lightroom and Photoshop users about how they should be exporting files. In this video, watch how a professional photographer prepares his files for use on the web and in print.
Landscape and commercial photographer, Mark Duffy, decided to make this video because it clears up some questions that he gets quite often. For the novice, Lightroom's — and Photoshop's — export dialog box might seem a little daunting, so Duffy takes us through his own exporting workflow for Instagram and printing. Being an experienced graphic designer, he is also able to share some light on the difference between preparing books, billboard images, and regular images for print.
As he says in the video, this is just his way of doing things and he just wants to share his workflow in order to help those who are struggling with certain concepts. His advice in regards to getting something printed is well worth noting — talk to the printer. Any printer worth their salt will have absolutely no problem in guiding you through the process. The important thing to do is to listen to them. If they want Adobe RGB in TIFF format, give them that; if they want ProPhoto RGB in JPEG format, give them that, etc. Every print house has their own way of doing things, so sending the wrong file-type could cost you time and/or money.
What do our readers think of Duffy's workflow? Would you do anything different?