Sure, the big faceless corporation is just out there to get money out of you, but hidden right in front of you could be a masterclass in lighting, production design, and short story telling. This video takes a look at how Ikea made use out of a highly skilled director and production team to create this simple yet effective advertisement.
Articles written by Mike O'Leary
Completing an assignment from a publication like a magazine most often means that you need to provide proper context for the images you're taking because the objective is to tell a story. The advice in this video will help you to enhance a story with your photography.
Of all the weather conditions, cloudless skies are probably the worst for landscape photography. However, with the right lens and a trained eye, all is not lost.
The broad and often contentious topic of pricing one's photography services can be a mind-melting process for new professional photographers or for those that are less business-savvy — but it needn't be so difficult. This video not only looks at the ways in which photographers can raise their rates, but also why every photographer should periodically increase their prices.
Most beginner photographers are obsessed with figuring out the settings used by their favorite photographers. This video addresses those who ask specifically about flash power, but the answers can be applied to almost any question about camera settings.
At various stages in your photography journey you'll inevitably come to some crossroads or get bogged down in creative blocks. At these somewhat confusing points in time, it's worth taking a step back to revaluate where you're at and where you want to be.
When done in a certain way, photographing your subject from above can result in unique and sometimes gravity-defying results. Check out this tutorial, which you can try at home with some basic equipment.
Tom Archer has been able to turn his passion for travel and the outdoors into a full-time career. In this video, he discusses his professional journey and the things that shaped his photographic style — sharing some quality tips along the way.
Beverage photography is its own genre within the commercial world and some photographers specialize even further by photographing liquor bottles. This is a great tutorial for someone who wants to try their hand at photographing an attractive whisky bottle and beverage, with an affordable setup.
We've posted some of his behind the scenes videos on here before, because this director's innovative use of technology to film some of the most visually appealing commercial videos to ever hit our screens is unparalleled. Here he is, explaining how he used his robots to make a mind-bending shot of a slice of lime falling into a glass.
Have you ever wondered how portrait and family photographers get those wonderfully rich cinematic tones in Lightroom? Check out this video for a few simple but effective methods.
There are so many ways to approach editing a landscape image, and virtually every photographer has their own way of doing things. This video is a peek into my own workflow, as I edit an image for the first time while on a live-stream.
It's that time of the year when landscape photographers get most excited. But after you've captured that stunning forest of textures and colors, are you getting the most out of your image in Lightroom or Adobe Camera Raw?
Marc Silber, of Advancing Your Photography, sits down with three renowned photojournalists to talk about the stories behind some of their incredible images and how they approach their craft.
Instagram's answer to TikTok, Reels, follows a trend by parent company, Facebook, to clone the competition's product in the hopes of eating their followers. And as with all new platform releases, the organic reach is incredible at the moment — here's how you can capitalize.
The Black Lives Matter movement is arguably one of the most significant political and social movements in US history. The photographers in this video sit down to share their thoughts on why photographing the BLM movement is important to them, personally, as well as for posterity.
Photoshop's core adjustment layers are diverse and powerful, but are you using them to their full potential? I'm going to bet that you're not; check out this video to find out why.
Photo editing software has granted us powers that were beyond our imaginations a little over a decade ago. No matter how much try to "fix it in post" though, bad light is bad light — let me elaborate.
For many photographic applications natural light is almost always preferable — the only problem is, oftentimes the quality of that natural light is either too harsh or too diffused. This tutorial discusses the conditions for good natural light, and how you can reproduce it using some inexpensive equipment.
To save you some time, you probably won't make decent money editing photos on Fiverr; however, if you have some experience editing videos, then you could start bringing in some extra cash every month. This video shows you exactly how it's done.