Photography can sometimes become a bit of a gear measuring contest. Who’s got the biggest lens? Which body has the most megapixels?
Articles written by Ali Choudhry
Photography struggles with truth as a concept. With other art forms, truth is generally a non-issue. We do not question whether a painting is real. We do not question whether a dance is real. We are generally able to discern fictional texts from nonfiction; furthermore, we’re generally able to sift through multiple nonfiction texts and combine them with our own experiences to arrive at a conclusion of truth. But not with photography.
In 2016, Kim Kardashian broke the internet with a mother’s day selfie. We’ve all seen the picture; she’s stood in front of a mirror wearing pretty much her birthday suit. It becomes such a big deal that Emily Ratajkowski and Kim Kardashian go on to recreate the thing. Break the internet twice! Why is this such a big deal though?
The saying goes that you need to practice 10,000 hours before you master something. I think this is a bunch of rubbish.
In Walter Benjamin’s 1935 essay, “A Work of Art in the Age of Mechanical Reproduction,” he argues that the reproduction of an art object diminishes its "aura," or unique position in time and space. What this means is that if you make something with your hands, you only have a singular of that thing, so that makes it something special. It is "one of a kind."
Given the global pandemic of COVID-19 (and the year that shall not be named), I very quickly found out that I am indeed, contrary to previously held opinions, an extrovert (and not an introvert). But given the situation, I wasn’t photographing people. What could I make that would work well with the images I already create? I do quite a bit of fashion and beauty work, so why not products that go with those?