Recently, there has been a viral story going around about an ice cream truck doubling the cost for influencers. The anti-influencer perspective is real and understandable, but I wanted to write about the other perspective. Can influencers be useful for you and your business?
Erik Johansson is an award-winning photographer and digital artist, known with his surreal composite images. He recently published the behind the scenes video of his project Stellantis, where he shows the pre-production stages and how he achieves the final look on his composite image.
For a lot of us, being a professional photographer is a dream job that isn't realized. Even for those of us who do make a living from it, it probably isn’t exactly as we had planned.
Depth of Field, or a lack thereof, has become a buzzword of sorts in photography circles. Many times the term is used as a blanket nomenclature to cover anything to do with how much or little of a subject is in focus. What we often fail to consider is why. Why are we choosing to use as much or as little depth as we do? It's time to look past aesthetics and really think about depth of field in relation to our subjects.
There are a myriad of video tutorials online that show you how to use Photoshop to perfect skin, clean up unwanted elements, composite images together, color grading, how to create countless special effects, and more. But what if you've literally never used Photoshop and want to learn?
In today's competitive marketplace, successful photographers are finding themselves creating more and more content that isn't strictly photo based. Platforms like YouTube, Instagram, and Facebook are reaching more and more people with video content. In today's article, I outline 10 simple tips you can use to polish your video content.
Capturing good sound for your videos doesn’t have to be difficult, and it certainly doesn’t require the most expensive mics. What do you need? Solid technique.
Before you take on that new client, apply for an internship, or consider assisting that photographer, make sure you have done the following first.
Not just any old space can or should become a photography studio. Make sure you have taken the following 12 things into account before making such an important decision.
Do you ever wonder how many photos you should deliver from a session? Here is why I believe that you are giving too many.
When you jump into doing photography professionally as a business, you quickly learn that your website’s search engine results are an essential part of making your business successful. Here’s how to improve your visibility on Google.
The way you structure and display your rates to potential clients could be negatively affecting your earning potential and losing you work. Use these tried and trusted psychological "tricks" to help you get hired and earn more money.
Flickr has been acquired by SmugMug, and the official date for the switchover is looming. Here is why now might be the time to back up everything, reach out to all your followers, and maybe think about deleting your account forever.
I don’t get to shoot landscapes as often as I’d like, but when I do, I try to maximize the time I have in a place to the fullest extent. Many times, that’s just waking up for sunrise while my relatives snooze their alarms on a family trip, but eventually, when I started planning my own adventures, I had a hard time figuring out where to start until I discovered an incredible tool.
Social media is a weird beast that makes a lot of us at least somewhat uncomfortable, but most of us also acknowledge it's a bit of a necessary evil for the modern creative. This great video talks about being realistic about what social media is, your relationship with it, and what you can expect from it.
Although these eight features may not be the sexiest that Photoshop has to offer, they all really do help to make my life as a photographer so much easier.
Jason Lorette has not created any lists.