How To Make Your Videos Pop in the Edit

Videography has become more demanding than ever before in terms of expected quality. While much of this difficulty is found behind the camera, on location, your edit makes up a large part of it too. In this video, find out how one videographer makes his videos pop in the post-production phase.

If you're new to videography, even if you're a veteran photographer, it can be daunting. I was required to do some video work a couple of years ago and began to flesh out my skillset and practical knowledge. Whilst I had all the theory I needed to make a high-quality video for a client, there was a lot of practical experience I was lacking. I had to experiment with equipment and movements with the camera, how much footage I needed to capture (hint: it's always more than you think), among a plethora of other nuances. However, there was one area I thought I was prepared for more than I was in actuality: editing.

I had been editing videos in Sony Vegas and Adobe Premiere Pro for the best part of two decades. Whilst I wasn't ever shooting the footage myself, I edited all manner of videos with varying content and styles. This taught me a lot about the process, but I was wholly unprepared for just how different editing your own videography can be. Even after you have organized all of your footage, the task of making your work pop as much as it does in your head is no small feat. In this video, Thomas Alex Norman goes through exactly that with three key tips.

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